Marketing Team

People

Team members

• 

  Charles Cook

  Team lead

  Operations & Marketing

• 

  Lottie Coxon

  

  Graphic Designer

• 

  Joe Martin

  

  Product Marketer

• 

  Andy Vandervell

  

  Content Marketer

• 

  Ian Vanagas

  

  Technical Content Marketer

• 

  Lior Neu-ner

  

  Technical Content Marketer

Mission

Make PostHog a hub for product engineers to learn and collaborate

Q3 2023 Goals

• Objective:

  • Increase word-of-mouth growth by:
    1. Showcasing new features by acting as the newsroom of PostHog
    2. Being an authority and vital resource on building successful products.

• Goals:

  • Nail Twitter and content distribution (Owner: Charles & Andy)
  • Make PostHog for Startups the default choice for technical founders (Owner: Joe)
  • Scale the newsletter to thousands of engaged subscribers (Owner: Andy)
  • Create and execute a community roadmap (Owner: Lior)
  • Ship printed PMF guide with a distribution plan (Owner: Lottie)
  • Continue to grow SEO traffic and improve docs (Owners: Andy, Ian & Lior)

• Rationale:

  • Previously we've set metric-centric goals. This made sense when business-as-usual work drove growth easily, but we feel marketing and content needs to become more mission driven to drive long-term bottom-up growth. We still monitor several metrics, but we treat them as indicators of progress rather than discrete goals.

  • Our gut instinct is that, while community is a very hard problem to solve, getting it right might be the thing that unlocks our next surge in growth. An engaged and happpy community is a stimulant for word-of-mouth growth. The longer we wait, the harder it'll be to make it work. Community is not a monolith – it includes all sorts of dimensions, including social, content, and direct engagement via Slack, the website etc.

  • Paid ads fall under business-as-usual. We're working towards making paid ad spend as lean as possible, so we can divert budget to other more leveraged activities.

  • Some of our goals are long term – i.e. we don't expect to "complete" all them in Q3, but progress them as effectively as possible, and continue on into the future.

• Output metrics we care about

  • New org signups
  • Website unique users
  • ICP signups
  • Organic SEO users
  • Newsletter signups

• Anti-goals

  • TikTok
  • Podcasts
  • Going deep on YouTube
  • Solving support

Slack channel

#team-marketing

What we're building

Check out the company roadmap to see what we're working on next!